07 User experience design: Archimedes
Brief
The brand identity of project 400.2 is created as a starting point for this project. The identity developed will aid in the creation and execution of a UX/UI outcome as a user journey in the form of a mobile app or desktop website. UI elements, layout and user-friendliness are considered within this project. Through various rounds of user testing, wireframing and prototyping, the design of the app or website is refined to reach the most valuable outcome.
Project deliverables
01 Process documentation
02 Wireframe development
03 Final (digital) execution
04 Vertical narrative
02 Wireframe development
03 Final (digital) execution
04 Vertical narrative
Design Strategy
Focused on branding and strategy development, this project aims to create a strong, cohesive, visual identity for a platform or institution. Brand strategies must be developed to guide the design process and the visual identity guide should contain the information needed for any designer that is tasked to work on the brand. For this project, an identity needed to be developed for a fictional brand that focuses on languages, language learning or culture. The brand aim is to share more information about the language or culture of choice.
Moodboard
Initial User Testing
Examples of data gathered by a questionnaire completed by 7 individuals ranging from the ages 21 - 48 years.
Visual Assets
User Journey Development
After user testing my 2nd wireframe iteration at medium fidelity, I user tested my application with 3 people. I then extracted the core strong points and pain points of the application.
To note: The users asked to be mentioned anonymously.
To note: The users asked to be mentioned anonymously.
Persona
Journey 1
Journey 2
Archimedes App Prototype
Interactive Prototype
To view the app prototype in its full glory, please follow this link:
https://www.figma.com/proto/BnOIoVsbjCkLHluqsBRdG0/4.4-Archimedes-Prototype?page-id=0%3A1&node-id=1%3A600&viewport=987%2C357%2C0.07&scaling=scale-down&starting-point-node-id=1%3A600
OR
Just click on the app below to play with the interactive elements:
https://www.figma.com/proto/BnOIoVsbjCkLHluqsBRdG0/4.4-Archimedes-Prototype?page-id=0%3A1&node-id=1%3A600&viewport=987%2C357%2C0.07&scaling=scale-down&starting-point-node-id=1%3A600
OR
Just click on the app below to play with the interactive elements:
